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As a key driver in company metrics, intellectual property (IP) requires proactive care and a keen eye for detail to ensure that it is handled appropriately and managed cost effectively. However, despite its increasing importance as a company asset, effective IP management remains a challenge due to its complexity and the perceived cost of formal protective measures (Intellectual Property Awareness and Use Survey [2019] Stats Canada).
As a governance professional or board member, being aware of these challenges can equip you to navigate intellectual property with a strategic lens. Understand the basic principles of P, typical myths, and key mistakes, to best support your board and organization.
IP Strategist Natalie Giroux discusses 20 questions that you should ask/be prepared for at board meetings to ensure IP remains top of mind for executives. This includes ensuring that the company’s funds are spent optimally, the value is maximized, and that IP related risks are being managed appropriately. Acknowledging the complexity of intellectual property with a holistic strategy is key to maximizing your portfolio. These 20 questions will provide insight into how you can harness the full potential of your IP portfolio.
Learning Objectives
Who should register?
March 2020 Cancellation Policy
Speaker
President, Stratford Intellectual Property
(Click on the speaker's name to see her biography.)
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